Client Overview:
Derivate X is an organic growth marketing agency committed to helping businesses achieve substantial growth through innovative marketing strategies. With a mission to drive organic growth and a vision to become the top choice for businesses seeking sustainable marketing solutions, Derivate X offers a range of services tailored to meet the unique needs of its clients.
Initial Situation:
As a newly launched website, Derivate X had minimal online presence and no prior SEO efforts in place. The primary challenge was to quickly rank on numerous keywords, particularly bottom-funnel keywords like “Best SEO agency in {city name},” which typically convert well. Given the need for rapid results, traditional SEO methods would have been time-consuming and less efficient.
Goals and Objectives:
The main objective was to rank on a large number of keywords swiftly and effectively. The focus was on bottom-funnel keywords that potential clients would search for when looking to hire an SEO agency in their specific city.
Strategy and Execution:
1. Programmatic SEO Implementation:
- Keyword Research: Identified a comprehensive list of bottom-funnel keywords, including variations of “Best SEO agency in {city name}.”
- Automated Page Creation: Utilized programmatic SEO techniques to create numerous location-specific pages tailored to the identified keywords.
- Content Generation: Developed high-quality, relevant content for each page to ensure it met SEO best practices and provided value to visitors.
2. Technical Setup and Optimization:
- CMS Utilization: Implemented the strategy using the WordPress CMS, ensuring all pages were properly indexed and optimized.
- SEO Tools: Leveraged tools like Google Search Console and Google Analytics to monitor and track performance, making adjustments as needed.
Implementation Steps:
- Keyword Identification: Conducted extensive keyword research to identify high-potential bottom-funnel keywords.
- Page Creation: Automated the creation of pages targeting each identified keyword.
- Content Optimization: Ensured each page had unique, SEO-optimized content.
- Monitoring and Adjustment: Continuously monitored performance using Google Search Console and made necessary adjustments.
Results:
The campaign delivered impressive results within a short span of 15 days:
- Keyword Rankings: Achieved rankings for over 40,000 keywords.
- Organic Impressions: Increased from 17 impressions on May 20, 2024, to 51,500 impressions on June 24, 2024.
- Indexed Pages: Successfully indexed 34,400 pages.
Client Feedback:
As the campaign was executed internally by Derivate X, the team was highly satisfied with the rapid and substantial increase in keyword rankings and organic impressions. This success demonstrated the effectiveness of programmatic SEO in achieving quick and significant SEO results.
Key Takeaways:
This case study illustrates the power of programmatic SEO in achieving rapid and extensive keyword rankings. By automating the creation of SEO-optimized pages and targeting specific bottom-funnel keywords, Derivate X was able to significantly boost its online presence and attract potential clients quickly.