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Who is Madpackers?
Madpackers Hostels is more than just a place to stay. It’s a movement:
- Founded in 2014
- 15+ locations across India
- Mission: Inspire solo travel for 18-30 year olds
- Known for: Unique vibe and amazing guest experiences
The Challenge: Great Hostels, Invisible Online
Despite their popularity among travelers, Madpackers faced a big problem online:
- Less than 5,000 monthly organic visitors
- Most bookings came through third-party sites
- No real SEO strategy or content plan
- Hard to find in Google searches (unless you knew their name)
The Goal: Make Madpackers as Visible Online as They Are in Real Life
Madpackers asked us to:
- Boost non-branded organic traffic
- Improve keyword rankings
- Increase leads from their own website
Our Game Plan: SEO Makeover in 4 Steps
1. Fix the Foundation (25% of effort)
- Set up proper tracking (Google Analytics and Search Console)
- Improved website structure and speed
- Made sure Google could easily understand each page
2. Speak Google’s Language (30% of effort)
- Researched keywords travelers use to find hostels
- Rewrote website content to include these keywords naturally
- Created new pages targeting high-potential search terms
3. Become a Travel Resource (25% of effort)
- Wrote helpful articles about traveling in India
- Created city guides for each Madpackers location
- Made sure all new content was both useful for travelers and good for SEO
4. Build Online Friendships (20% of effort)
- Got other travel websites to link to Madpackers
- Shared Madpackers’ expert travel knowledge on other sites
- Increased the site’s authority in Google’s eyes
The Results: From Invisible to Unmissable in 4 Months
| Metric | Before | After | Growth |
|---|---|---|---|
| Monthly Organic Visitors | < 5,000 | 25,000 | 400% ↑ |
| Keywords Ranking in Google | 210 | 3,286 | 1,465% ↑ |
| Referring Domains | Not provided | Significant increase | ↑↑↑ |
The CEO’s Take
They take time and effort to truly understand their partners’ needs and create a strategy accordingly. I like working with them because of their honest work ethic,punctuality, and diligence. Would definitely recommend them to anyone looking to harness the power of non-linear marketing, growth hacking, and a holistic digital strategy.
Mayank Sahai, CEO, Madpackers
Key Lessons: What Made This Work?
- Fix the Basics: Good SEO starts with a well-built website
- Know Your Audience: We focused on words and topics travelers care about
- Be Helpful: Creating useful content brings in visitors and builds trust
- Make Friends: Links from other respected sites boost your own reputation
- Track Everything: You can’t improve what you don’t measure
Want These Results for Your Business?
Madpackers went from being hard to find online to being a go-to resource for travelers in India. We can help your business shine online too!
Ready to grow your online visibility? Let’s talk about your SEO gameplan!
